The most important purpose of the conference is to share knowledge. The conference will promote intellectual, social, and cultural development of the blogging community by bringing bloggers of color together. Blogging While Brown is an opportunity to meet other bloggers and blog readers of color for the first time, discuss current issues of interest to bloggers of color, network with individuals and organizations interested in leveraging online activity with offline results, and learn about the latest technology that will assist bloggers with publishing their work and improving their readers experience by fully engaging in the newest media technology.