Ad Industry Backs Form of Opt-In for Behavioral Ads
Broadcasting & Cable, July 2, 2009
By John Eggerton
Major advertisers and their agencies have new self-regulatory guidelines for behavioral advertising. They agreed to give Web surfers more control over their data that is being mined, shared and sold. They also say that control should apply to ads serviced by the Googles and Yahoos! of the world, as well as Internet Service Providers.
This article is copyrighted material, the use of which has not been specifically authorized by the copyright owner. We are making such material available in our efforts to advance understanding of environmental, political, human rights, economic, democracy, scientific, and social justice issues, etc. We believe this constitutes a 'fair use' of any such copyrighted material as provided for in section 107 of the US Copyright Law. In accordance with Title 17 U.S.C. Section 107, the material on this site is distributed without profit to those who have expressed a prior interest in receiving the included information for research and educational purposes. For more information go to: http://www.law.cornell.edu/uscode/17/107.shtml. If you wish to use copyrighted material from this site for purposes of your own that go beyond fair use, you must obtain permission from the copyright owner.
