Companies Pledge More Openness about Web Tracking, but Consumer Groups Aren't Convinced
Associated Press, July 2, 2009
By Deborah Yao
Companies that track consumer behavior online for advertising purposes are vowing to make their practices more transparent and to give people a way to decline being shadowed. But one consumer group said the changes don't go far enough, and that extensive profiles of people still will be collected without their complete consent.
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